一、开场与品牌介绍
销售员:
"Welcome! I'm your wine expert. Do you have any preferred red wine types or brands in mind?"
顾客:
"I'm new to red wines, but I'm interested in some popular ones."
销售员:
"Our bestsellers include French Château Paix (Paix) and Italian Riserva di Montepulciano (Montepulciano). Both are renowned for their rich flavors and aromatic profiles."
二、产品推荐与搭配建议
顾客:
"Could you recommend a wine that pairs well with steak?"
销售员:
"Absolutely! For steak, I'd suggest the Château Paix Classic Reserve. It has robust tannins and deep berry notes that complement the beef's richness. Alternatively, the Montepulciano has a spicy kick that enhances the steak's flavor."
顾客:
"Are there any local wines or lesser-known gems?"
销售员:
"Sure! The Caymus Cabernet Sauvignon is a local favorite, highly praised by Chinese consumers for its full-bodied style. And the Prisoner Red Wine is a unique, trendy bottle with a distinctive smoky profile."
三、应对顾客疑问
顾客:
"This wine is a bit too strong for me."
销售员:
"Let me know which one, and I can recommend a lighter option. Our Château Paix has a more mellow tannin structure that might suit your palate."
四、促成交易
销售员:
"Would you like to try a glass today to see how it pairs with your meal?"
顾客:
"Sure, that sounds great."
销售员:
"Excellent choice! Here's a glass of Montepulciano. Please let me know what you think."
五、补充说明
品酒师职责:品酒师不仅负责品鉴,还通过撰写专栏和教学传播知识,提升客户对红酒的认知。
基本术语:掌握如"full-bodied"(单宁丰富)、"aromatic"(香气浓郁)等术语,能更精准描述红酒特点。
以上对话结合了产品知识与销售技巧,可根据实际场景灵活调整。